Hi there and welcome to the Conrad Social blog, a place for you to simplify social media marketing.
Firstly, I’m Candace and I’m so happy you’re here. Thank you for stopping by, and let me say that I hope you become a regular around here.
This blog is full of educational content, resources and tips + tricks to simplify social media marketing. Above all, this is meant to be a resource for you! I’ll be keeping you updated with how-to guides, can’t miss podcasts, products, platforms, industry updates, software recommendations and more!
Let’s cover the most basic question first.
What is social media marketing (SMM) anyways?
The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
Well that’s one way to put it, from investopedia.com. Here’s another way to consider it.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
This is how Buffer.com defines SMM and I think this one is a bit more hmm… accurate. Maybe I just like it more becuase they’re a big player in this space and I know they know their stuff!
There is so much noise out there and a lot of the time it’s too overwhelming, especially for new business owners. That’s why I created this blog. As a social media marketing professional, I’m hooking you up to what I actually use in my day-to-day marketing practices.
Enjoy the blog!
“The secret of getting ahead is getting started.”
– Sally Berger
Happy marketing and get out there and learn something new. You got this!
Put on your reading glasses and get learning!
If you’re brand new to social media marketing you need to read these two posts first – How to Optimize Your IG Bio and 3 Social Media Apps You Need.
After that, if you’re in the mood for more reading about social media marketing? Check out these articles from other sites:
Buffer – What is Social Media Marketing?
Wordstream – Social Media Marketing for Businesses
Neil Patel – Social Media Marketing Made Simple
If there’s a topic you’d like to see covered, don’t be shy! Leave a comment or contact me directly with any questions or topics you want covered!
Be sure to follow me on Instagram: @conradsocial + Twitter @social_conrad
