Today, we’re diving into the super exciting realm of user-generated content (UGC), what is user-generated content, and where you can find it. Picture this: Instagram stories, TikTok dances, and viral challenges – that’s the heart and soul of UGC! It’s like the magic ingredient that makes your organic social media pop and go viral! Get ready to join us on this adventure as we uncover what makes UGC so awesome, how it spices up your organic social media game, and why it’s the secret sauce for achieving viral fame in today’s digital jungle!
What is UGC?
User-generated content (UGC) is any content—text, videos, images, reviews, etc. —created by people, rather than brands. It is a powerful form of content your business should be utilizing.
User-generated content is 42% more effective than branded content and has a whopping 6.9x higher engagement rate than your own branded posts (from adsmurai.com). Utilizing UGC campaigns is a must for leveraging organic/paid social, increasing engagement, and conversions on your social media.
Common Places to Find Organic User-Generated Content
- User-Tagged Photos: Users sharing photos of themselves using a brand’s product or service and tagging the brand’s Instagram account, allowing the brand to repost and showcase these images on their own profile.
- Branded Hashtag Campaigns: Brands create unique hashtags and encourage users to share content related to a specific campaign, product launch, or event using the designated hashtag.
- Instagram Stories Mentions: Users mentioning or tagging a brand in their Instagram Stories, whether it’s to show off a recent purchase, share a positive experience, or engage with the brand in some way.
- Regrams or Reposts: Brands repost content from their followers’ accounts onto their feed or Stories, with proper credit given to the original creator, showcasing customer experiences and testimonials.
- Reviews and Testimonials: Users share their honest reviews, testimonials, or feedback about a brand’s products or services through Instagram captions, comments, or dedicated review posts.
- Influencer Collaborations: Brands collaborate with influencers or micro-influencers to create sponsored content featuring the brand’s products or services, which is then shared on both the influencer’s and brand’s Instagram accounts.
Where to Find UGC
Working with content creators and influencers directly is the best way to go to source authentic and engaging UGC. It can be difficult to source reliable and quality UGC creators. Here are a few places to look:
1. Your Customers
Your existing customers are the perfect place to source UGC, you can gather posts by running a hashtag campaign or reach out to customers who create content around your brand organically and ask to work together.
2. For Hire – Fiverr, or Upwork
Head to a gig platform and hire a UGC creator. This is a great way to get the specific content you’re looking for!
3. UGC Apps & Forums
Sign up for UGC-specific apps like Billo, BrandsMeetCreators, InSense, JoinBrands, and more! These apps are made for UGC creators and brands to connect!
4. Twitter (X) UGC Community
Head over to Twitter and check out hashtags like #UGCCreators, #UGCCommunity, #UGCOpportunity or #UGC to source creators directly. There is a health community of creators on Twitter that you can reach out to.
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Get in on the journey through the compelling realm of user-generated videos and discover why incorporating them into your marketing strategy is no longer an option but a necessity for businesses seeking to thrive in the ever-evolving landscape of digital marketing.
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Are you using UGC on your business social media pages?
Take advantage of my exclusive offer by following me on IG, just message or email me with ‘UGC OFFER’ and you’ll be authorized for limited low pricing on UGC and packages. I’m offering a range of packages from a 2 video package for someone who wants to try it out to 4 or 8 monthly video packages. Let’s connect and figure out what package is right for your business needs.
Want to get started?
You can check out my UGC Portfolio HERE
I offer UGC video services through my FIVERR page – CLICK HERE to check out pricing and how to order.
Contact me via email at [email protected]
DM @conradsocial On Instagram
Or through the contact form below
Send me a message saying ‘UGC’ and you’ll hear from me in 24 hours!
