Welcome to a journey where your Instagram profile transforms from ordinary to extraordinary, learn how what Instagram story highlights you need to convert more customers! Dive into this post to uncover the secrets of leveraging your Instagram Story highlights for maximum impact on your social media presence. With a whopping 101 reasons backing the importance of a well-rounded Instagram profile, the spotlight shines on the significance of branded and purposeful IG Story Highlights.
Not just mere decorations, these highlights serve as gateways to efficiency, simplifying booking, addressing customer queries, qualifying leads, and most importantly, reclaiming precious time. Discover how harnessing your Instagram story highlights can revolutionize your social media game, saving you an astonishing amount of time along the way!
You can save an insane amount of time by utilizing your Instagram story highlights!
For example, imagine you’re a hairstylist and a potential new client lands on your Instagram page. They like your posts and need their hair done but they don’t know if they can afford your services. Perhaps they want to make sure you’re priced high enough that they’re comfortable going to you. Instead of them calling you, sending you an email, or DM’ing you asking about your prices, they can click on a Highlight Story labeled “Prices”. Just like that, you saved yourself 5 minutes of having to write out a message asking what they’re looking for, explain your pricing, and ask them to book.
When used correctly Instagram Highlight Stories can not only qualify leads but streamline your booking and/or sales process. Instagram Story Highlights are a wonderful free tool that can convert more customers.
Here are ten story highlights that you should get up on your Instagram page as soon as possible.
9 Must-Have Instagram Story Highlights to Convert Customers
1. About
This is simple enough. Make it short and sweet. Who you are and what you do. You can add in more information like your mission statement, proposition value statement, or personal statement if it’s just you. Of course, be sure to make it feel on-brand with you and your business.
2. Prices
This is an easy one. Have your pricing for services or products out in the open. This will pre-qualify leads or buyers which will save you time in the long run.
3. Testimonials and Reviews
We can call this social proof. This will help gain the trust of new or potential customers. Testimonials are gathered, owned, and managed by the business. A review is collected and managed by a third party like Google My Business. You can then take a review left by a customer and turn it into a branded Instagram story to show off your praise from your happy customers. This creates trust and credibility!
4. FAQS
This is a great way to reduce questions in your DMs or emails. Keep track of questions that your customers ask often and add them and their answers here. This should also be on your website!
5. Product or Service Feature
Keeping on with the hairstylist example, this is a great place to reshare client selfies on stories and store them for future clients to see your beautiful work! Or you can choose a few of your favourite results to have on display always.
6. How to Book or Where to Purchase
This story could be as simple as a text overlay on an image made within the Instagram app itself explaining how to book with you. If you have a book button or shop button on your profile direct them there. If you want to book via email, explain that. DM open for booking, that works too. You just need to be clear and concise with this one.
7. Contact
It’s always a good idea to keep your contact information on your profile for your business. It can reduce frustrated customers not knowing how to get a hold of your business.
8. Tips
This is a great place to demonstrate your knowledge, expertise or care for your customers. Giving additional information shows that you know what you’re talking about.
9. Terms and Conditions
Having this kind of information can build trust and be helpful not only to you but to your customer too. Some examples include your cancellation policy, returns, refunds, and exchange policies.
Now that you know why and what you should include on your Instagram Story Highlights be sure to revamp your profile and save time! You can use Canva to design branded highlight covers to give your profile a polished and professional touch!
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