Getting yourself organized is step one to social media marketing success! Knowing what tools to use especially which free ones can be really overwhelming, so I’ve compiled a list of the top 3 tools you need to have in your social media toolbox! All of these tools have a trial or are 100% FREE. This way you don’t have to upgrade to get hooked. I use all of these tools and can stand behind them as my go-to tools to support my social media addiction … I mean work! 😏
Since you’re here reading this you should also check out my post on optimizing your IG Bio – read it here!
Disclosure: I only recommend products I would or have used myself and all opinions expressed here are our own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.
1. Canva – The Ultimate social media marketing content platform.
Coming in at number one is Canva. Canva offers a completely FREE version which is more than enough to get started and offers an extremely affordable monthly membership for a PRO version which you can try out for free for 30 days (cost $10/$13 USD a month, can anyone say AFFORDABLE). There is also an enterprise solution which is a bit pricier AND they even offer a free PRO membership for non-profits, which is amazing and makes me love them even more!
TRY OUT YOUR FREE CANVA PRO TRIAL TODAY CLICK HERE!
This program offers so many templates for everything you can imagine, from logo design, business cards, web banners, Instagram posts/stories, FB posts, LinkedIn, Pinterest, you name it! Canva has a billion and one feature for the non-designer and designer alike! Here are a few of my favorites. The easy one-click downloading and resizing button will take one design and auto-generate it as another size for a different purpose. For example: changing from an IG Post to an FB Post. It’s amazing! You can make “brand kits” to keep all your brand colors, logo, and fonts at easy access. Lastly, it’s super easy to work with others through the sharable feature that emails directly to whom you want.
2. Later – The best social media marketing scheduler!
If you aren’t already planning your content and using a scheduler for your social media marketing, then you need to jump on Later! Not only does planning your content save you time but it also is one thousand times LESS stressful than planning day by day. Seriously, every client I’ve had loves switching to a content planner, and my favorite happens to be Later. I’ve used others like Preview, Hootsuite, and Planoly but I find Later was made for IG but works great with Facebook, Twitter, Pinterest, and most recently TikTok!
It can be daunting at first, but it provides training videos and covers all the basics you need. My favorite thing about Later is that there is a 100% FREE version and the paid versions are pretty affordable starting from $12.50 USD monthly. Later makes running multiple accounts seamless with their paid version and includes saved hashtags, first comment, LinkinBio, collecting tagged media and mentions, and uploading all media into a library that syncs to your desktop or phone. I could go on forever I love this app so much, you need to try it if you haven’t already. I promise you will save yourself so much time!
If you decide to try it out here’s my referral link, I don’t earn a commission just more free posts!
3. Tailwind – Automate Your Pins and Generate FREE Traffic!
Tailwind is a powerful Social Media scheduling and analytics tool known for its SmartSchedule feature, which optimizes posting times for maximum engagement. With affordable pricing plans, from free to premium – it offers significant value in terms of time-saving and analytics insights, making it a must-have for businesses looking to streamline their Instagram marketing efforts and drive better results.
Get Started on Tailwind today!
BONUS 4. Dollar Eighty – Your secret weapon to explode your following!
The $1.80 strategy comes from the marketing mogul Gary Vee. This platform helps utilize his $1.80 strategy to grow your Instagram following organically. The best way to grow your following is to interact with other accounts in your niche, and that’s where $1.80 comes in. The $1.80 comes from leaving your 2 cents (a valuable comment) on 90 Instagram posts (2 x 90 = 180). This platform makes reaching this goal super easy and gamifies the process. It has a bunch of amazing features like tracking your daily goal of 90 comments, grouping top posts by popular or target hashtags, and holding multiple sets of hashtags.
If you’re interested in trying it out here is my affiliate link which I earn a small commission that comes at no cost to you. You can start with a month of free premium access and then see the results for yourself! The premium fee is $15 USD a month which is pretty affordable, but the free version is great too. I dare you to set a goal to hit 90 comments for a week straight and see your account grow!
Am I missing anything major you use? Leave a comment and let me know.
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This was very interesting! I use Canva already (it’s very good), but I’ve never heard of Dollar Eighty. Interesting concept, I have to go check it out 🙂
Canva is Great I Agree!
I Will give the other 2 tools a go soon
Thanks for sharing!
Thanks for reading 🙂 I save so much time using a scheduler! Let me know what you think.
Love the article! I will have to use these 🙂
Thanks for reading! Yes, they will save you so much time and make you feel way more organized.
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